What you’ll need
A Kommo account on any plan or an active 14-day trial.
A Kommo workspace with access to the relevant pipeline and its lead sources settings.
A pipeline stage where new webform submissions can be added.
Access to your website editor only if you want to embed the form on your site.
Keep in mind
Kommo webforms are a native lead source, so you do not need an external form account or a separate integration.
Each submission creates a lead and adds the submitted information to the corresponding lead, contact, or company fields included in the form.
New Google Analytics connections for webforms are available on the Pro plan only. Existing connections on Base or Advanced remain available unless you switch plans.
Kommo webforms help sales, marketing, and service teams turn website visitors into structured leads without copying information between tools. You can collect the details your team needs, send each submission to the right pipeline stage, and start working with the lead as soon as it appears in Kommo.
Kommo webform use cases
Capture inbound inquiries — Turn contact requests, quote requests, and demo requests into leads automatically, so your team can respond faster.
Qualify leads before the first reply — Ask for contact, company, and request details upfront to give sales reps useful context from the start.
Route requests into the right workflow — Send submissions to a selected pipeline stage and identify them with tags, helping teams organize different lead sources.
Support campaigns and gated offers — Collect registrations, consultation requests, or content-download details through an embedded form or a shareable form page.
Understand where leads come from — Preserve source and campaign information to compare which pages and campaigns attract useful leads.
To create and connect a form, check out our Manage webforms in Kommo article.
Kommo webform features
Kommo webforms combine lead capture, data collection, design, placement, and attribution tools in one feature.
Use lead capture and routing to send every submission directly into your sales process.
Apply structured fields to collect consistent lead, contact, and company information.
Customize form design so the form fits the page and your visual style.
Choose flexible placement options to embed the form or share it as a standalone page.
Use phone number formatting to collect clearer international contact details.
Review source tracking to understand which campaigns and pages generate leads.
Capture and route leads
A Kommo webform works as a native pipeline lead source. When someone submits it, Kommo creates a lead in the selected stage, helping your team respond without manually transferring information from another tool. .png)
Learn how to connect the form to your workflow in Manage webforms in Kommo.
Collect structured details
Webforms can collect standard and custom information for leads, contacts, and companies. This lets you ask for the details relevant to your process and keep incoming data consistent across lead cards.
Match your brand
You can adapt the form’s template, layout, colors, typography, button, borders, and other visual details. Custom CSS gives teams with design resources more control when the standard options are not enough.
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Embed or share webforms
You can embed a webform on a website or share it through a Kommo-hosted page. This makes the same lead-capture flow useful across websites, landing pages, emails, social posts, and campaigns.
Learn how to embed or share your form in Add a Kommo webform to your website.
Improve phone number capture
Country-aware phone formatting and an optional country selector help visitors enter international numbers in a clearer, more consistent format. This gives your team more reliable contact details for follow-up.
Track lead sources
Webforms can preserve attribution details such as referral and campaign data. When Google Analytics is available for your plan, it can provide additional context about form submissions and campaign performance.
If your form doesn’t appear, a submission doesn’t create a lead, or submitted details are missing, see Troubleshoot Kommo webforms.