---
title: "WhatsApp Marketing Messages API overview"
slug: "whatsapp-marketing-messages-api-overview"
updated: 2026-03-09T10:47:40Z
published: 2026-03-09T10:47:40Z
canonical: "support.kommo.com/whatsapp-marketing-messages-api-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.kommo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# WhatsApp Marketing Messages API overview

> [!NOTE]
> What you’ll need
> 
> - Available on Advanced and Enterprise plans (or during a 14-day trial) for Broadcasts and Salesbot, and on all plans for lead chats.
> - A WhatsApp Business account with at least one approved marketing template ready for use.
> 
> Keep in mind:
> 
> - Some MM features and reports may be limited based on country [(see more in Meta’s policies)](https://developers.facebook.com/documentation/business-messaging/whatsapp/marketing-messages/get-started).
> - Businesses must meet all country-specific legal, content, and industry requirements in [the WhatsApp Business Messaging Policies](https://business.whatsapp.com/policy?fbclid=IwY2xjawOVA7ZleHRuA2FlbQIxMABicmlkETFVdXdZaVh1U3cxVW11d3Ywc3J0YwZhcHBfaWQQMjIyMDM5MTc4ODIwMDg5MgABHmdACYkR2UuIU2KTlk10XXpih7UKcl-x92_-D0l8DGG0LRV_uE0qRBpwG-L8_aem_Wu8XxxTdKV9Kgv-5iiKCWA) to use the Marketing Messages API.
> - MM API is used exclusively for sending marketing messages. Other message types will be sent via standard WhatsApp messaging.

### What is the WhatsApp Marketing Messages API?

The WhatsApp Marketing Messages API is a dedicated WhatsApp Business feature built for more efficient marketing campaigns. It uses backend delivery optimizations to help you reach large customer segments more reliably and at scale.

## Use cases

Once enabled, MM API helps to:

- **Send promotional campaigns at scale** to targeted customer segments.
- **Improve campaign performance** with Meta's delivery optimization.
- **Use richer content to increase appeal** to showcase products, services or catalogs.
- **Keep communication unified on the same number** – use MM API for marketing while standard messages continue automatically through the regular API.

## What’s the difference between the WhatsApp MM API and the standard WhatsApp Business messaging?

Here’s a quick comparison to help you understand how Marketing Messages API fits into your existing WhatsApp Business setup:

| **Feature** | **With MM API** | **Without MM API** |
| --- | --- | --- |
| **Message types** | Sends marketing messages more efficiently with Meta’s optimizations. | Supports all message types (login codes, updates, promotions) and receives all user replies, but without marketing-specific delivery boosts. |
| **Delivery performance** | Uses Meta’s delivery enhancements, reach improvements, and performance benchmarks to help increase how many users receive your messages. | Marketing messages sent via the standard API may reach fewer users. |
| **Message relevance and engagement** | Improves message relevance with richer formats (e.g., GIFs), optimized delivery timing, and time-to-live settings. | Marketing messages aren’t optimized for engagement or relevance. |

[Learn more about the difference between MM API and standard WhatsApp API.](https://developers.facebook.com/documentation/business-messaging/whatsapp/marketing-messages/features)

## Pricing

Meta applies a per-message pricing model for both the MM API and the standard WhatsApp Business messaging. You’re only charged when a template message is successfully delivered.

The rate depends on the country code of the recipient’s WhatsApp number.

For more details on pricing, [check out Meta’s pricing guide.](https://developers.facebook.com/docs/whatsapp/pricing)

## How Kommo routes messages

Enable the MM API first to start using it in Kommo. [Learn how to enable MM API](/v1/docs/enable-whatsapp-marketing-messages-api).

After that, both APIs work on the same number automatically:

- Marketing templates → MM API
- Service, utility, and free-form messages → standard WhatsApp Business messaging

No extra setup needed – Kommo handles the routing for you.

This applies to every message entry point in Kommo:

- Broadcasting
- Salesbots
- Chats

If you need more help with setup or troubleshooting, feel free to reach out to our support chat or contact us via [WhatsApp](https://api.whatsapp.com/send/?phone=14159141403&text&type=phone_number&app_absent=0). You can also [hire a Kommo partner](https://www.kommo.com/partners/) to do all the hard work for you.

Not a user yet? [Sign up for our 14-day free trial](https://www.kommo.com/product-overview/) or book a [free live demo](https://calendly.com/kommo-sales/demo).

## Related

- [Enable WhatsApp Marketing Messages API](/enable-whatsapp-marketing-messages-api.md)
- [WhatsApp Business overview](/whatsapp-business-overview.md)
- [Create and manage WhatsApp Business message templates](/manage-whatsapp-business-message-templates.md)
- [Manage WhatsApp chats in both Kommo and the app](/manage-whatsapp-chats-in-both-kommo-and-the-app.md)
- [Troubleshoot WhatsApp message errors](/troubleshoot-whatsapp-message-errors.md)