--- title: "Track your WhatsApp results with analytics" slug: "track-your-whatsapp-results-with-analytics" description: "Track WhatsApp performance in Kommo with insights on conversations, templates, and costs. See what drives results and optimize your messaging strategy. " updated: 2026-03-09T10:02:14Z published: 2026-03-09T10:02:14Z canonical: "support.kommo.com/track-your-whatsapp-results-with-analytics" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.kommo.com/llms.txt > Use this file to discover all available pages before exploring further. # Track your WhatsApp results with analytics > [!NOTE] > What you'll need: > > - An active WhatsApp Business integration in Kommo. See [how to connect WhatsApp Business](/v1/docs/connect-whatsapp-business-to-kommo). > - Admin role in your Kommo account. > - [To access more detailed template data, enable the Marketing Messages API.](/v1/docs/whatsapp-marketing-messages-api-overview) > - At least one approved template. > > Keep in mind: > > - If your template isn’t approved by Meta, its statistics won’t be available. [Learn more about how to get your template approved.](/v1/docs/manage-whatsapp-business-message-templates) ## What are WhatsApp analytics? WhatsApp analytics in Kommo helps you understand exactly how your WhatsApp channel is being used and how much it’s costing you. It’s designed to give you both a big-picture view and the details you need to make better decisions. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/track-your-whatsapp-results-with-analytics-image-qout88ty.png) ## Use cases - **Improve your template strategy** — compare engagement metrics (reads, clicks, replies) to identify high-performing templates and spot those that need optimization. - **Evaluate campaign impact** — track how conversation volume, engagement, or spending changes after launching a new campaign or promotion. - **Budget with confidence** — connect spend patterns to specific periods or activities so you can forecast costs more accurately. - **Optimize team workflows** — understand when most paid conversations start, helping your team adjust response times and reduce unnecessary charges. To learn more about how WhatsApp Business analytics work, check [Meta’s article](https://developers.facebook.com/docs/whatsapp/business-management-api/analytics/?locale=en_US&utm_source). ## How to view WhatsApp analytics You don’t need to configure anything extra to use this feature. Once your WhatsApp Business integration is connected, Kommo automatically starts collecting analytics. To open it, follow these steps: 1. In Kommo, click on the **Insights** section. Then select **WhatsApp Business**. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/track-your-whatsapp-results-with-analytics-image-ygx6rwf0.png) 2. You’ll see two tabs: **Templates** and **Messages**:![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/track-your-whatsapp-results-with-analytics-image-qiwf30s0.png) You’ll also see a date range. Click it to adjust the analytics to the period you want to review.![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/track-your-whatsapp-results-with-analytics-image-vt9sxiwu.png) ### Templates tab In the **Templates** tab, you can **pick any WhatsApp template** to view its stats. **![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/track-your-whatsapp-results-with-analytics-image-ivqhhzbc.png)** Here you can view the following: - **Cost metrics** — total amount spent, cost per delivered message, and cost per click (if your template includes a URL button). > [!NOTE] > **Note:** To learn more about when you’re charged, check our article on [pricing rules for WhatsApp Business](/v1/docs/updated-pricing-rules-for-whatsapp-business). - **Performance metrics** — messages sent, delivered, read, and replied. > [!NOTE] > **Note:** [Learn more about measuring campaign effectiveness with WhatsApp Business.](https://business.whatsapp.com/blog/measure-whatsapp-campaign-effectiveness) - **Button interactions** (if the template includes buttons) — button type, total clicks, and click-through rate. - **Conversion metrics** (if the message is sent via Marketing Messages API) — adds to cart, purchases, app activations, purchase conversion value, and more. [Learn more about Marketing Messages API](/v1/docs/whatsapp-marketing-messages-api-overview) and [how to enable it.](/v1/docs/enable-whatsapp-marketing-messages-api) ## Messages tab This tab shows all messages sent and delivered on specific dates. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/track-your-whatsapp-results-with-analytics-image-wpabi557.png) Together, these two tabs give you a clear view of both your costs and your performance. > [!NOTE] > **Note:** You can also view these analytics in your [Meta Business Suite.](https://business.facebook.com/latest/whatsapp_manager/insights) If you need more help with setup or troubleshooting, feel free to reach out to our support chat or contact us via [WhatsApp](https://api.whatsapp.com/send/?phone=14159141403&text&type=phone_number&app_absent=0). You can also [hire a Kommo partner](https://www.kommo.com/partners/) to do all the hard work for you. Not a user yet? [Sign up for our 14-day free trial](https://www.kommo.com/product-overview/) or book a [free live demo](https://calendly.com/kommo-sales/demo?month=2022-10). ## Related - [WhatsApp Business overview](/whatsapp-business-overview.md) - [WhatsApp Marketing Messages API overview](/whatsapp-marketing-messages-api-overview.md) - [Connect WhatsApp Business to Kommo](/connect-whatsapp-business-to-kommo.md) - [Create and manage WhatsApp Business message templates](/manage-whatsapp-business-message-templates.md)