--- title: "Segments overview" slug: "segments" description: "Learn how to create segments and use them for broadcasts and ad campaigns. " updated: 2026-05-28T13:40:08Z published: 2026-06-02T09:00:02Z canonical: "support.kommo.com/segments" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.kommo.com/llms.txt > Use this file to discover all available pages before exploring further. # Segments overview > [!NOTE] > **What you’ll need:** > > - **Admin** role in Kommo. > - **Pro**, **Enterprise**, **Trial**, or **Pro Trial** plan for full Segments functionality**.** Learn more about Kommo plans [here](https://www.kommo.com/buy/tariff/#PricingTable). > - **Advanced** plan for Segments in broadcasts only. > > **Keep in mind:** > > - Starting June 1, 2026, Segments have a separate section in the left menu. > - Only **Admins** can access the Segments section. > - Segments for broadcasts are available on legacy Advanced and Enterprise plans. > - Segments are not available on the Base and legacy Base plans. Segments in Kommo are dynamic groups of leads based on selected conditions. They help you target the right audience for broadcasts and ad campaigns without adding leads manually. This article explains how Segments work and how to create and use them. ## Use cases - **Create dynamic segments:** Automatically group leads based on selected conditions, such as lead source, tag, or pipeline stage. Segments update automatically when leads start or stop matching the selected conditions. - **Send targeted broadcasts:** Use segments to send bulk messages, promotions and special offers, company updates, or news and announcements to specific groups. - **Run personalized ad campaigns:** Use segments in Google Ads or Facebook Ads to show personalized ads based on lead data, such as pipeline stage or tags. - **Reuse saved segments:** Save segments and use them again later for broadcasts or ad campaigns without adding leads manually each time. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/segments-overview-image-9u5pgqjc.png) > [!NOTE] > **Note**: Starting June 1, 2026, Segments can no longer be accessed from the Broadcasting page. Any previously created Segments are automatically moved to the Segments page. ## Create a segment 1. Go to the **Segments**. 2. Click **Add a new segment**. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/segments-overview-image-71295y3c.png) If you don’t have any Segments yet, click **Try segments** on the welcome screen instead. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/segments-overview-image-q130749p.png) 3. Edit the segment name if needed. 4. Click **Add a description** to add optional notes. 5. Click **Add a condition** to set your rules such as lead name, sales value, lead source, pipeline stage, conversation date, and more. 6. Click **Save**. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/segments-overview-image-t9mjm4y4.png) 7. After saving, you can immediately: - Use the segment for a broadcast - Use the segment for ads - Close the success window and continue later ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/segments-overview-image-x8a17l0t.png) > [!NOTE] > **Note**: The **Use in ads** option is available on Pro and Enterprise plans. You can also test this functionality during the 14-day free trial or [Pro Trial](https://www.kommo.com/support/account-settings/pro-test/). ## Use a segment for broadcasting 1. Go to **Segments.** 2. Select the checkbox next to the segment name — a menu will appear. 3. Click **New broadcast**. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/segments-overview-image-65gqk7rs.png) 4. In the broadcast window, select the segment and channel, add your message, and set the launch time. Learn more about customizing broadcasts in [this article](https://www.kommo.com/support/crm/broadcasting-advanced/). 5. Click **Send now** or **Save draft.** ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/segments-overview-image-zs9dfz6d.png) Learn more about broadcasts in [this article](/v1/docs/broadcasting-overview). ## Use a segment for an ad campaign 1. Go to **Segments**. 2. Select the checkbox next to the segment name — a menu will appear. 3. Click **Use in ads**. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/segments-overview-image-1m524vdq.png) 4. In the **Use segment in ads** window: - Click **Authorize** for Google Ads or **Connect** for Facebook Ads if you’re not signed in - Complete the login process ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/segments-overview-image-ugq0cp51.png) 5. Click **Select** under the platform you want to use a segment for. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/segments-overview-image-xscqahwz.png) In the opened modal, follow the steps: ### Google Ads 1. Click **Choose advertising account** and select an account. 2. Click **Select audience** and choose an audience. 3. Click Send. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/segments-overview-image-iz6j50g0.png) Learn how to connect Google Ads to Kommo [in this article](/v1/docs/connect-google-ads-to-kommo). ### Facebook Ads 1. Click **Choose advertising account** and select an account. 2. Choose one of the following: - **Add audience to an ad set** — use the segment in an existing campaign - **Create audience without a campaign** — create a new audience without linking it to a campaign 3. Click **Choose advertising campaign** and select a campaign. 4. Click **Choose ad set** and select an ad set. 5. Enable **Apply only to the main contact** if needed. 6. Click **Send**. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/segments-overview-image-vkmvukf5.png) Learn how to connect Facebook Ads to Kommo in [this article](/v1/docs/facebook-ads). > [!NOTE] > **Note**: Segments do not sync automatically with ad platforms. If a Segment changes after being sent to Google Ads or Facebook Ads, you’ll need to send it again to update the audience. ## Related - [Broadcasting overview](/broadcasting-overview.md) - [Customize broadcasts: Advanced settings and channel options](/broadcast-settings.md) - [Testing WhatsApp broadcasts](/testing-whatsapp-broadcasts.md) - [Ensure your broadcasts comply with WhatsApp guidelines](/ensure-your-broadcasts-comply-with-whatsapp-guidelines.md)