--- title: "Meta ads tracking overview" slug: "meta-ads-tracking-overview" description: "Track Meta ads in Kommo to attribute WhatsApp, Instagram, and Messenger leads, automate Salesbot replies, and measure campaigns that drive sales." tags: ["Ad Attribution", "Meta Ads"] status: "new" updated: 2026-11-05T20:54:53Z published: 2026-11-05T20:54:53Z canonical: "support.kommo.com/meta-ads-tracking-overview" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.kommo.com/docs/llms.txt > Use this file to discover all available pages before exploring further. # Meta ads tracking overview > [!NOTE] > **What you’ll need:** > > - Ad tracking is available on any Kommo plan: Base, Advanced, Pro, Enterprise, or the 14-day trial. > - Connect WhatsApp Business, Instagram, or Facebook Messenger to Kommo. Your ad must open that connected number, account, or Page. > > **Keep in mind** > > - The details Kommo can save depend on your connection method and ad-account permissions. Campaign labels must be added to the ad separately. Meta ad tracking helps your team see which ad brought a client to your business. When someone contacts you through an ad, Kommo saves the available ad details in the lead linked to the conversation. Use those details to answer questions about the advertised offer, find leads from the same campaign, and see which leads become sales. ## What you can do with ad tracking | **Your goal** | **Example** | | --- | --- | | Understand a client’s question | A client asks, “Does this offer include delivery?” The ad preview or link helps you identify the offer before replying. | | Compare campaigns and offers | Label leads from a spring promotion, then distinguish free-delivery ads from product-discount ads. You can also track a region or ad version. | | Follow up on campaign leads | Find leads from the same campaign and narrow the results by pipeline stage or responsible user. | | Review sales outcomes | See which campaign leads still need a follow-up, which are discussing an order, and which became successful sales. | | Send a relevant automatic reply | Configure Salesbot to use the saved ad ID or UTM label to choose a reply or next action—for example, delivery information or a product link. | Salesbot can use the incoming ad details for its first reply. You need to configure the bot’s conditions and actions, and Salesbot availability depends on your plan. See [Salesbot overview](/resources/docs/salesbot-overview). ## Automatic ad details and optional labels Kommo can save the ad’s **ID**—the number Meta uses to identify it—and its source automatically. It can also save **Ref**, an optional reference value, if it is set in the ad. With the required ad-account access and a supported connection, Kommo can also save campaign, ad set, and creative IDs. An **ad set** is a group of ads with shared audience and schedule settings. A **creative** is the ad’s content, such as its image, video, or text. IDs help identify an ad in Meta. To recognize a campaign easily in Kommo, you can add a label such as **spring_sale**. These labels are called **UTM parameters**. Custom parameters let you save other details, such as an offer or region. Granting Kommo access to your ad account does not create these labels. You choose and add them to the ad in Meta Ads Manager. See [Track Meta ads with UTMs](/resources/docs/track-whatsapp-ad-campaigns-with-utms). ## Which connection does tracking use? Tracking uses the messaging app that the ad opens. For example, an ad shown on Facebook that opens WhatsApp uses your **WhatsApp connection**. - **WhatsApp and Instagram:** The client must click the ad and send a message. A click alone does not create a chat or lead, or save ad details. - **Facebook Messenger:** If the client already has a conversation and a linked lead in Kommo, a click can save ad details without another message. Otherwise, the client must send a message. The chat may show an ad preview or link, depending on the channel and what Meta provides. The linked lead stores the ad details, and its activity history records when they were added or changed. ## Choose your next step | **What you want to do** | **Guide** | | --- | --- | | Connect an account, grant access, and confirm tracking works | [Set up Meta ad tracking](/resources/docs/set-up-and-manage-click-to-whatsapp-ad-tracking) | | Choose campaign labels and add them to an ad | [Track Meta ads with UTMs](/resources/docs/track-whatsapp-ad-campaigns-with-utms) | | Review previews and fields, filter campaign leads, or understand changed values | [Find and use Meta ad details in Kommo](/resources/docs/set-up-and-manage-click-to-instagram-ad-tracking) | | Fix missing details, old values, or preview problems | [Troubleshoot Meta ad tracking](/resources/docs/fix-meta-ads-tracking-issues) | ## Related - [Track Meta ads with UTMs](/track-whatsapp-ad-campaigns-with-utms-1.md) - [Track Meta ads with UTMs](/track-whatsapp-ad-campaigns-with-utms.md) - [Meta Conversions API (CAPI) overview](/meta-conversions-api-capi-overview.md)