---
title: "Broadcasting overview"
slug: "broadcasting-overview"
description: "Broadcast messages to multiple contacts via WhatsApp, Instagram, and more. Schedule, track delivery, and engage your audience effectively!"
tags: ["Broadcasting ", "CRM", "Kommo Features"]
status: "update"
updated: 2026-08-12T07:12:05Z
published: 2026-08-12T07:12:05Z
canonical: "support.kommo.com/broadcasting-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.kommo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Broadcasting overview

# 

> [!NOTE]
> **Requirements:**
> 
> - Available on Advanced, Pro, and Enterprise plans, or during the 14-day trial.
> 
> **Limitations:**
> 
> - Only administrators can send broadcasts.
> - Broadcast character limits depend on the channel you’re using, for example:
>   - WhatsApp Business – 1024 characters.
>   - Instagram and Facebook – 1000 characters.
>   - Telegram – 4096 characters.
> - A maximum of 3 buttons can be included in each broadcast.

Broadcasting allows you to send or schedule a message to multiple people at once. Each person receives the message as a private conversation — no group chats, and no one sees who else received it.[Video](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/broadcasting-overview-en2.mp4)

Here’s how it works:

1. **Choose the type of broadcast:** You can either use Salesbot or create a custom broadcast.
2. **Select recipients:** Choose which contacts will receive the message. You can filter contacts by tags, stages, or other criteria.
3. **Select channels:** Decide which messaging channels to use (e.g., WhatsApp Business, Instagram). You can send through one or several.
4. **Use a template or write a new message:** Either select an existing message template or write a new one for this broadcast: ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/broadcasting-overview-image-jy0j75kf.png)
5. **Schedule or send:** Send the message immediately or schedule it for later.
6. **Track delivery:** After sending, you can monitor how the message performs.

For setup instructions, see the [How to set up broadcasting? article](/v1/docs/set-up-and-customize-broadcasts-in-kommo).

## **Use cases**

1. **Share offers or promotions:** Notify contacts about discounts, sales, or limited-time deals, for example: ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/broadcasting-overview-image-k36kwicl.png)
2. **Send business updates:** Inform customers about changes to your services, working hours, or product availability.
3. **Stay in touch with your audience:** Send greetings, event information, or general announcements.
4. **Send reminders:** Follow up on appointments, upcoming events, or payment deadlines.
5. **Request feedback or reviews:** Ask customers for their thoughts after a purchase or service.
6. **Provide onboarding info:** Send welcome messages or basic instructions to new contacts.

## **Available channels for broadcasts**

Kommo supports broadcasts through the following channels:

- WhatsApp Business

> [!WARNING]
> **Tip:** For the best results with broadcasting we recommend using the WhatsApp Business integration, as it offers the most robust and flexible support for marketing and service messages.
- TikTok
- Instagram
- Apple Messages for Business
- Facebook
- Viber
- Skype
- Telegram
- WeChat
- Wazzup (WhatsApp & Instagram)
- ChatApp
- Teletype App
- WhatsApp via Radist.Online
- WhatsApp Business API (WABA) via Radist.Online
- ChatArchitect.com WhatsApp
- Message.help
- Whatsapp by YouMessages
- Whatsapp by Chatfuel
- RingCentral Text Messaging
- AlphaSMS
- SMS-Gateway by Fromni
- Intercom
- Slack
- Telegram via Radist.Online
- Telegram via Redham
- Telegram from Whatcrm

## 

**Broadcasting page**

To access the Broadcasting page, go to the **WhatsApp** section and select Broadcasting.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/broadcasting-overview-image-reob403f.png)

The **Broadcasting** page in Chat tools is organized into four sections based on status:

- **Scheduled** – Broadcasts set to be sent at a later time. You can review or edit them before they start. **Note:** Broadcasts set to send immediately will briefly appear here before moving to Ongoing.
- **Ongoing** – Broadcasts currently being sent. Useful for tracking ongoing activity.
- **Drafts** – Saved broadcasts that haven’t been scheduled or sent. You can edit and send them anytime.
- **Completed** – Broadcasts that have already been sent. You can review their details and performance here.

For a deeper look at broadcast statistics, read [our advanced settings guide.](/v1/docs/customize-broadcasts-advanced-settings-and-channel-options)

If you need more help with setup or troubleshooting, feel free to reach out to our support chat or contact us via [WhatsApp](https://api.whatsapp.com/send/?phone=14159141403&text&type=phone_number&app_absent=0). You can also [hire a Kommo partner](https://www.kommo.com/partners/) to do all the hard work for you.

Not a user yet? [Sign up for our 14-day free trial](https://www.kommo.com/product-overview/) or book a [free live demo](https://calendly.com/kommo-sales/demo).

## Related

- [Customize broadcasts: Advanced settings and channel options](/broadcast-settings.md)