--- title: "Analytics and reports overview" slug: "manage-stats-in-kommo" description: "Learn how to use Kommo Insights to understand performance, spot trends, and improve results across your team." tags: ["Activity Log", "Goal Report", "Win Loss Analysis"] status: "update" updated: 2026-08-07T09:21:07Z published: 2026-08-07T09:21:07Z canonical: "support.kommo.com/manage-stats-in-kommo" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.kommo.com/llms.txt > Use this file to discover all available pages before exploring further. # Analytics and reports overview # > [!NOTE] > **What you’ll need:** > > - Any Kommo plan (Base, Advanced, Pro, Enterprise, or 14-day trial). > - A connected calling integration to view **Call report** data. > - An active WhatsApp Business integration to view **WhatsApp Business** analytics. > > **Keep in mind:** > > - ROI reports require Pro or Enterprise, or active access to Pro features. Kommo’s **Insights** section brings sales, team, and communication data together in clear reports. Use it to track performance, analyze conversions, identify bottlenecks, and make informed decisions without manually compiling data. ## Use cases - **Measure lead conversion rates across stages and pipelines** — See how efficiently your team helps leads move toward a sale. - **Compare lead sources** — See which channels bring in leads and generate the strongest return. - **Review user and team performance** — Understand how individual users and teams are contributing to results. - **Track communication activity** — Check call records and WhatsApp message performance in supported reports. - **Monitor progress against goals** — Check whether your team is on track by month, quarter, or year. ## Dashboard The **Dashboard** gives you a high-level view of sales, team, task, and communication data across your workspace. Use widgets to review key metrics in one place and focus on the information most relevant to your work. Learn more about [dashboard widgets](/resources/docs/create-custom-widgets-on-your-dashboard) and [how to manage them](/resources/docs/manage-your-dashboard). ## Core reports ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/analytics--reports-overview-image-pqnel7bn.png) ### ROI **ROI reports** in Kommo show how your spending connects to the revenue generated by your leads. Add fixed costs or per-lead costs, and Kommo calculates the return using the Sale values from Won leads that match your report filters. Use ROI reports to: - **Track paid templates** — Compare template costs with revenue from the leads who received them. - **Analyze broadcasts** — Measure the return from audiences reached through broadcasts or bot messages. - **Measure ad performance** — Filter leads by date and UTM tags to compare campaigns. - **Compare lead sources** — See which channels and acquisition methods generate the strongest return. - **Review business spending** — Include costs such as advertising, subscriptions, services, support, or commissions. Learn more about [ROI reports](/resources/docs/roi-reports-overview) and [how to create them](/resources/docs/create-roi-reports). ### Win-Loss Analysis The **Win-Loss analysis** shows how leads move through pipeline stages and how many become Closed-Won or Closed-Lost. It also includes incoming lead metrics and prospective sales forecasts, helping you evaluate conversions and identify where leads slow down or drop off. [Learn more about Win-Loss analysis](/resources/docs/track-your-win-loss-statistics). ### Consolidated report The **Consolidated report** brings together lead, task, and contact data into one view. For leads, it shows new lead volume, Closed-Won movement, stage breakdowns, and leads per user. For clients, contacts, and tasks, it gives a simple overview of expected sales, purchases, and workload. For detailed instructions, check out [our article.](/resources/docs/track-consolidated-statistics) ### Report by activities The **Report by activities** gives you a user-by-user view of completed work during a selected period. Use it to compare activity across the team, see who handled each activity type, and identify areas that need follow-up. Learn more about reports by activities [in our article.](/resources/docs/track-your-teams-performance) ### Activity log **Activity log** records changes made by users and automations, including who performed each action and when. Filter events by user, date, or type to review specific activity, then turn filtered results into [a dashboard widget](/resources/docs/track-account-activity) for ongoing monitoring. Read [our article](/resources/docs/track-account-activity) on how to navigate and filter the **Activity log**. ### Call report **Call report** collects call details such as the caller, the person who answered, call duration, recordings, and related leads or contacts. It helps teams review call activity and follow up using the related lead or contact records. To use it, you need a connected calling integration. For detailed information on tracking your call statistics, check out [our article.](/resources/docs/analyze-calling-activity) ### Goal report **Goal report** helps teams set performance targets by month, quarter, or year. You can define goals based on revenue or the number of leads closed within a set period. This makes it easier to track progress and keep the team aligned with business targets. To learn how to set, track, and hit your team's sales targets, [read our article.](/resources/docs/teams-goals) ### WhatsApp Business analytics **WhatsApp Business** analytics brings template performance and messaging costs into one view. Once the integration is connected, Kommo collects available delivery, engagement, and cost metrics for templates and messages. Some detailed metrics require an approved template or the Marketing Messages API. To learn more about how to work with WhatsApp Business analytics, [read our article](/resources/docs/track-your-whatsapp-results-with-analytics). ## Related - [Track your win-loss statistics](/win-loss-statistics.md) - [Dashboard widgets overview](/create-custom-widgets-on-your-dashboard.md) - [Explore and customize the Kommo interface](/kommo-interface.md)