---
title: "Facebook overview"
slug: "facebook-overview"
description: "Learn what you can do with Facebook in Kommo — from messaging  to capturing leads via ads."
updated: 2026-05-05T09:33:17Z
published: 2026-05-05T09:33:17Z
canonical: "support.kommo.com/facebook-overview"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.kommo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook overview

> [!NOTE]
> **What you’ll need:**
> 
> - Any Kommo plan (Base, Advanced, Pro, Enterprise, or 14-day trial).
> - Requires a verified Facebook Business page.
> - Admin or Owner role in Kommo to install integrations.
> 
> **Keep in mind:**
> 
> - Only verified Facebook Business pages can be connected; personal pages are not supported, and you must have admin rights to the page.
> - Each Kommo account can only connect to one Facebook account. If you have multiple pipelines, you can link a different Facebook Business Page to each one, but the same page cannot be connected to multiple pipelines.

Facebook is a powerful tool for businesses to chat with customers in real time. By connecting it to Kommo, you can manage all conversations in one place, automate replies, and improve customer interactions. There are 5 features you can integrate: Messenger, Comments, Leads Ads Form, Facebook Ads and Meta Conversions API.

## Use cases

- **Automate responses** to client’s messages and comments.
- **Capture leads** directly from Facebook Ads and Forms Ads.
- **Sync campaigns** with Meta Conversions API.

## Main features

### Facebook messages and comments

Send and receive direct messages and comments from Facebook users right inside Kommo. Manage customer conversations and reply in real time — no need to switch between apps. Learn more → [Answer Facebook messages and comments](/v1/docs/facebook-messenger-comments).

### Facebook Ads

Gather and add information about leads with a Facebook Ads trigger at a specific stage in your Kommo pipeline. Learn more → [Connect Facebook Ads to Kommo](/v1/docs/facebook-ads).

### Facebook Forms ads

Capture and categorize leads from replies on personalized forms managed in your Meta Business page. Learn more → [Create Facebook Forms ads](/v1/docs/facebook-hub-spokes-15).

### Meta Conversions API

Sync conversions that happened from business messaging with your Meta account (Facebook, Instagram, WhatsApp). Learn more → [Meta Conversions API (CAPI) overview](/v1/docs/meta-conversions-api-capi-overview).

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-image-sbh7wnix.png)

## Related

- [Facebook errors, limits and FAQs](/facebook-errors-limits-faq.md)
- [Customize Facebook messaging](/customize-facebook-messaging.md)
- [Connect Facebook to Kommo](/facebook-messenger-integration.md)
- [Connect Facebook Forms Ads to Kommo](/facebook-form-ads.md)
- [Answer Facebook messages and comments](/facebook-messenger-comments.md)
- [Connect Facebook Ads to Kommo](/facebook-ads.md)