---
title: "Answer Facebook messages and comments"
slug: "facebook-messenger-comments"
description: "Learn how to best use Facebook Messenger and Comments features in Kommo."
updated: 2026-05-05T13:54:43Z
published: 2026-05-05T13:54:43Z
canonical: "support.kommo.com/facebook-messenger-comments"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.kommo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Answer Facebook messages and comments

> [!NOTE]
> **What you’ll need:**
> 
> - Any Kommo plan (Base, Advanced, Pro, Enterprise, or 14-day trial).
> - A connected Facebook integration in Kommo.
> 
> **Keep in mind:**
> 
> - Only verified Facebook Business pages can be connected; personal pages are not supported, and you must have admin rights to the page. To learn how to manage admin rights, [check out this Meta article](https://www.facebook.com/help/187316341316631).
> - Each Kommo account can only connect to one Facebook account. If you have multiple pipelines, you can link a different Facebook Business Page to each one, but the same page cannot be connected to multiple pipelines.
> - You can only message customers within 24 hours of their last interaction. If more than 24 hours have passed, you must use a Meta-approved tag.
> - If a client hasn’t messaged you for over 7 days, you won’t be able to reply to them at all.
> - Facebook restricts promotional messages after the 24-hour window. Only certain types of messages can be sent, depending on Meta’s approved policies.

To learn how to connect Facebook messages and comments, see [Connect Facebook to Kommo](/v1/docs/connect-facebook-kommo).

Once connected, you’ll receive in Kommo:

- **Direct messages** sent to your Facebook Business Page
- **Comments** on your posts
- **Messages** sent in response to your stories

You will be able to answer lead questions, respond to comments and see their chat history. To learn how to send templates, set bots and a website chat button to Facebook, see [Customize Facebook messaging](/v1/docs/customize-facebook-messaging).

## Accept, delete, or link contacts

Any new messages, comments or reactions you receive will appear in the **Incoming leads** stage of your pipeline, with each sender assigned a unique chat.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-11-image-3fjedr35.png)

- If the sender is a potential customer, click **Accept** to move them to the first stage of your pipeline.
- If the sender is spam or not from your target audience, click **Delete** to remove them. When you delete it, the lead will only be recreated, along with the chat history, if the sender messages you again.
- If the sender already exists in your database, click **Link** to connect the chat with their contact.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-11-image-dpclnfnu.png)

If someone messages you from multiple connected Facebook Pages, Kommo will create separate incoming leads for each page.

> [!NOTE]
> **Note:** Messages sent from your connected Facebook Business Page will be saved in Kommo chat history. However, messages sent from a personal Facebook account connected to that page won’t be synced to Kommo.

[See how you can power up your interaction with Facebook leads using other features like Broadcasting, Bots and Automations in this article](/v1/docs/customize-facebook-messaging#use-the-ai-agent-in-facebook-chats).

## Comments

New comments will appear in your pipeline as new leads or as a new chat in an existing lead, depending on whether the contact already exists in your account. To respond with another comment, you need to click on **View comment** and comment directly on your Facebook post.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-11-image-05kb4rff.png)

> [!NOTE]
> **Note:** You cannot send Facebook comments via Kommo. If you respond to a comment from Kommo, your message will be sent as a message in Messenger.

## Related

- [Facebook errors, limits and FAQs](/facebook-errors-limits-faq.md)
- [Facebook overview](/facebook-overview.md)
- [Customize Facebook messaging](/customize-facebook-messaging.md)
- [Connect Facebook to Kommo](/facebook-messenger-integration.md)
- [Connect Facebook Forms Ads to Kommo](/facebook-form-ads.md)
- [Connect Facebook Ads to Kommo](/facebook-ads.md)