--- title: "Connect Facebook Forms Ads to Kommo" slug: "facebook-form-ads" description: "Capture leads instantly from Facebook Ads and send them straight to your Kommo pipeline." updated: 2026-05-05T13:56:34Z published: 2026-05-05T13:56:34Z canonical: "support.kommo.com/facebook-form-ads" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.kommo.com/llms.txt > Use this file to discover all available pages before exploring further. # Connect Facebook Forms Ads to Kommo > [!NOTE] > **What you’ll need:** > > - Any Kommo plan (Base, Advanced, Pro, Enterprise, or 14-day trial). > - A connected Facebook integration in Kommo. > > **Keep in mind:** > > - Only verified Facebook Business pages can be connected; personal pages are not supported, and you must have admin rights to the page. > - Each Kommo account can only connect to one Facebook account. If you have multiple pipelines, you can link a different Facebook Business Page to each one, but the same page cannot be connected to multiple pipelines. ## What are Facebook Forms Ads? Facebook Lead Forms (or Instant Forms) are forms embedded in your Facebook ads that allow users to submit their information directly without leaving the platform. You can connect Facebook Forms through the Facebook integration with Kommo. ## Use cases - **Capture leads from Facebook ads:** Leads coming from Facebook ads are filtered by qualities you can set in the Facebook Ads Managers, like gender, age and locations, so you can target the right audience for your product/services. - **Know your leads profiles:** When a Facebook Form is filled, you’ll receive the lead automatically in your pipeline with all the data they filled in the form already stored in their lead profile’s mapped fields. - **Automate lead tagging and pipeline placement based on form responses:** You can filter leads based on their answers on Forms. ## Create a Facebook Lead Form Ad 1. In [Meta Ads Manager](https://adsmanager.facebook.com/), open your ads campaign on Facebook or create a new one → set the campaign objective as **Leads**. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-15-image-8ezc3v8c.png) 2. Next, set up your adset with desired parameters and proceed to ad creation. In **Conversion** → select **Instant form**.![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-15-image-xaokkenj.png) 3. To build a new form, in the **Destination** section → click **Create Form**.![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-15-image-mnut57fv.png) 4. Set up your form the way you like it. Let’s run through all of the options here. Once you’ve finished, click **Publish**. Now you have to map your form to Kommo fields. 1. **Form type** - You can choose between More volume, Higher intent or Rich creative. 2. **Sharing settings** - Open or restricted. 3. **Flexible form delivery** - Optimized or manual. 4. **Intro** - Here you can select the headline and other features. 5. **Questions** - Set-up the fields users will have to fill out in order to successfully submit your form. These are the information gathered you will have available at Kommo. 6. **Privacy Policy** - Paste the link to your Privacy Policy, in order for your client to review it before they submit the form 7. **Ending** - The last screen your client will see with the headline, description and a link to your website. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-15-image-s9vyvzvq.png) ## Connect Facebook Forms Ads to Kommo To connect Facebook Form Ads to Kommo, [see how to connect your Facebook account to Kommo here](/v1/docs/facebook-messenger-integration). Once Facebook is connected, follow these steps: 1. On **Leads Add Form**, click **+ Add Form**.![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-15-image-5ekqkkyl.png) 2. Select the **Facebook Business Page** with your ad → select the **form** you want → click **Next**.![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-15-image-0u0afghq.png) 3. **Match the form fields** to the matching fields in Kommo, for example: Email → Email (contact).![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-15-image-0eg8u7q5.png) 4. In the **Form customization** tab, assign tags to your leads from form ads, and select the Pipeline and stage where they will appear. You can use this to better organize your leads and track which ads and campaigns they are captured from.![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-15-image-u2yvbxmq.png) 5. Click **Save** to finish the forms integration setting. Now, whenever your form ad is answered: 1. A new lead will appear in the selected pipeline and stage 2. Their answers will be saved in the matched fields in their lead cards. [For troubleshooting and fixing possible mistakes, check this article](/v1/docs/facebook-errors-limits-faq). ## Related - [Facebook errors, limits and FAQs](/facebook-errors-limits-faq.md) - [Facebook overview](/facebook-overview.md) - [Customize Facebook messaging](/customize-facebook-messaging.md) - [Connect Facebook to Kommo](/facebook-messenger-integration.md) - [Answer Facebook messages and comments](/facebook-messenger-comments.md) - [Connect Facebook Ads to Kommo](/facebook-ads.md)