--- title: "Customize Facebook messaging" slug: "customize-facebook-messaging" description: "Learn how to best use Kommo features to interact with your Facebook leads." updated: 2026-05-05T13:56:12Z published: 2026-05-05T13:56:12Z canonical: "support.kommo.com/customize-facebook-messaging" --- > ## Documentation Index > Fetch the complete documentation index at: https://support.kommo.com/llms.txt > Use this file to discover all available pages before exploring further. # Customize Facebook messaging > [!NOTE] > **What you’ll need:** > > - Any Kommo plan (Base, Advanced, Pro, Enterprise, or 14-day trial). > - A connected Facebook integration in Kommo. > > **Keep in mind:** > > - Only verified Facebook Business pages can be connected; personal pages are not supported, and you must have admin rights to the page. > - Each Kommo account can only connect to one Facebook account. If you have multiple pipelines, you can link a different Facebook Business Page to each one, but the same page cannot be connected to multiple pipelines. Learn how you can use Kommo features to chat and answer comments from your leads on Facebook. In this article, you’ll see how to: - [Use the AI agent in Facebook chats](/v1/docs/facebook-hub-spokes-19#use-the-ai-agent-in-facebook-chats) - [Manually launch a bot in a chat](/v1/docs/facebook-hub-spokes-19#manually-launch-a-bot-in-a-chat) - [Set up automatic bot responses](/v1/docs/facebook-hub-spokes-19#set-up-automatic-bot-responses) - [Connect Facebook Messenger to your website chat button](/v1/docs/facebook-hub-spokes-19#connect-facebook-messenger-to-your-website-chat-button) ## Use the AI agent in Facebook chats You can use **Kommo’s AI agent** to automatically reply to incoming Facebook messages. 1. Go to the **AI agent** section.![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-19-image-4jrwkumj.png) 2. Set up your AI agent. To learn how to do this, check [our AI agent manual setup article](/v1/docs/create-an-ai-agent-manually). 3. After reviewing and testing it, click **Turn on AI agent**.![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-19-image-3zqmy8lc.png) 4. Select your **Facebook page** as the channel where the AI agent should reply to incoming messages.![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-19-image-gzhrkd7m.png) 5. Choose the **pipeline stages** where the AI agent should operate.![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-19-image-f3yj74ad.png) 6. Click **Turn on AI agent** to activate it. To learn how to activate the AI agent in your pipeline, check [our usage guide](/v1/docs/launch-and-use-the-ai-agent#how-to-activate-the-ai-agent-in-the-pipeline). ## Manually launch a bot in a chat 1. Go to **Communications → Chat inbox**. 2. Open a Messenger chat and type **/** in the chat box. **![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-19-image-74jdlnuy.png)** 3. Select a **saved bot** and click **Run.** ## Set up automatic bot responses If you want the bot to launch automatically, or if you want to create automations with other triggers when leads enter your pipeline, then: 1. Go to **Pipelines**, select a pipeline and click **Automate**. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-19-image-5tw5hfru.png) 2. Click **+ Add trigger** under the pipeline stage where you want the bot to activate. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-19-image-krgrj0h9.png) 3. Select **Salesbot** as the automation type. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-19-image-4mtntxf9.png) 4. Choose a bot, set trigger conditions, and click **Done**. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-19-image-h2vucyjc.png) 5. The automation will appear under the stage you selected. Finally, click **Save** to confirm.![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-19-image-9p0vwscx.png) > [!NOTE] > **Note:** If you use third-party chatbots (e.g., Chatfuel), only incoming messages will sync to Kommo. Outgoing messages won’t sync due to platform restrictions. To learn more about creating and setting up a Salesbot, check out our [Salesbot article](/v1/docs/create-a-salesbot-in-kommo). For more ways to use Salesbot, [check out our full guide](/v1/docs/salesbot-overview). ## Connect Facebook Messenger to your website chat button You can also connect Facebook Messenger to your website chat button so customers can message you directly from your website. To install the website chat button: 1. Go to **Pipelines** > select a pipeline > click **Automate.** 2. Under Lead sources, select **+ Add source** button. 3. Select the website chat button and press **+ Add source.** ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-19-image-q7i19aev.png) 4. Click the **Facebook Messenger icon** to move it to the website chat button slot. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-19-image-va73r4p3.png) 5. Click on the **Facebook Messenger icon** → select your **Facebook Business** **page**. ![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/facebook-hub--spokes-19-image-k49y6b54.png) 6. Adjust settings as needed and follow the on-page instructions to install it. Click **Save** once you’re finished. To learn more about Kommo’s website chat button, [read our article about how to create and install it](/v1/docs/create-and-install-a-website-chat-button). ## Related - [Facebook errors, limits and FAQs](/facebook-errors-limits-faq.md) - [Facebook overview](/facebook-overview.md) - [Connect Facebook to Kommo](/facebook-messenger-integration.md) - [Connect Facebook Forms Ads to Kommo](/facebook-form-ads.md) - [Answer Facebook messages and comments](/facebook-messenger-comments.md) - [Connect Facebook Ads to Kommo](/facebook-ads.md)