---
title: "Connect Lazada with Kommo"
slug: "connect-lazada-with-kommo"
updated: 2026-04-13T18:29:19Z
published: 2026-04-13T18:29:19Z
canonical: "support.kommo.com/connect-lazada-with-kommo"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.kommo.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Connect Lazada with Kommo

> [!NOTE]
> **Requirements:**
> 
> - A Kommo subscription (Base, Advanced, Pro, or Enterprise) or an active 14-day trial.
> - A verified Lazada seller account.
> 
> **Limitations:**
> 
> - Leads from Lazada are sent only to your main pipeline in Kommo.
> - Messages combining text and images cannot be received in Kommo, though they can be sent.
> - Sending files or documents is not supported.
> - You can only reply to customers who have already messaged you.
> - Lazada is available only in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
> - The integration supports only the languages of these countries.
> - Product chats and order transactions are separated; customers may have multiple orders, but the chat remains the same.

## What is Lazada?

Lazada is a major e-commerce platform in Southeast Asia that helps sellers connect with customers across six countries. The Lazada + Kommo integration allows you to manage these interactions directly in your CRM, organize your messages, sync product data, and follow up on orders automatically.

## Use cases

Integrating Lazada with Kommo offers several practical advantages, such as:

1. **Customer support:** Answer questions faster directly from Kommo.
2. **Automated promotions:** Use Salesbot to remind users about items in their cart or send discounts.
3. **Targeted broadcasts:** Reach out to Lazada leads for sales or product launches.
4. **Product sync:** Products created or updated in Lazada are automatically synced to Kommo.
5. **Order tracking:** Orders from Lazada generate deals in Kommo with auto-assigned stages based on order status.

## How to connect Lazada with Kommo

Follow these steps to link your Lazada account with Kommo:

1. In Kommo, go to **Settings > Integrations** and search for “Lazada”.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/integration-en(1).png)
2. Click **Install**. In the pop-up, agree to the privacy policy and click **Install** again.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/crm-new-en-update(2).png)
3. Select the country tied to your Lazada account and click **Go to Lazada Marketplace****.**

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/connect-en.png)
4. Choose the Kommo account you want to use and click **Allow**.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/kommo-account-en.png)
5. You’ll be redirected to the Lazada Open Platform. Enter your Lazada login details and click **Submit**.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/lazada-account-en.png)
6. Return to the Lazada widget in Kommo. Once setup is complete, your Lazada account will appear as connected.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/connected-en.png)

> [!NOTE]
> **Note****:** If the Kommo app in Lazada is about to expire, a blue info bar will appear in the widget showing the remaining time (e.g. 1 or 2 days). If expired, a red bar will notify you and offer a button to reopen the app page in Lazada Marketplace.

After connecting, a “Go to Lazada pipeline” button will appear in the widget. It opens a dedicated pipeline named after your Lazada store with custom stages that automatically update based on order status.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/lazada-pipeline-en.png)

## How to set up AI agent with Lazada

You can connect your Lazada store to the Kommo AI Agent to automatically respond to customer messages across different channels.

> [!NOTE]
> **Note****:** If you're new to it, [check our guide on setting up your Kommo AI agent](/v1/docs/kommo-ai-agent-overview-1) for step-by-step instructions.

1. Click **Set up AI Agent** to open the AI settings page. Toggle the **AI agent** switch to enable it.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/lazada-kommo-ai-en.png)
2. You’ll see a list of supported AI agent services. Under Lazada, click **Install**.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/lazada-ai-widget-en1.png)
3. If you’re already logged into your Lazada account, the AI Agent settings will open. Make sure **Lazada** is selected under **Channels**.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/lazada-ai-channel-en.png)
4. Go to the **Sources** tab to customize the data the AI agent can use to respond.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/lazada-ai-sources-en1.png)
5. Click **Refresh** to load Lazada’s default AI policies. Click **Save** to apply any changes.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/lazada-ai-refresh-en.png)

Now, when a customer sends a message to your Lazada store, the AI agent will respond automatically.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/lazada-ai-messsage-en.png)

### Product sync and management

Products created or edited in Lazada are automatically listed under Lists > Products in Kommo.

- Each product card displays the Lazada product ID and all relevant fields.
- Changes made in Lazada (e.g., price updates) are reflected in Kommo.
- To improve visibility in Lazada, try to fill as many fields as possible — a higher content score helps product visibility.

## How to use Lazada integration

Once connected, you can manage all your Lazada customer's messages directly in Kommo. Here’s how it works:

### Receiving Messages

- You can receive messages containing text or images (.jpeg, .png, .ico, .gif, .webp).
- Combined text and image messages are viewable only on Lazada's website/app.

### Sending messages

- From Kommo, you can **send** messages in the form of text, images (.jpeg, .png, .ico, .gif, .webp), images & text, and emoji.

- When you message a customer from Kommo:

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/kommo-send-text-en11.png)

How it looks like in Lazada:

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/lazada-receive-message-en.png)
- You can use **Salesbot** to automate your Lazada processes. Check out our article on [How to create a Salesbot](/v1/docs/create-a-salesbot-in-kommo) to learn more. Only available for the Advanced subscription plan and higher.
- You can also use the **Broadcasting** tool, which will enable you to send group messages to leads filtered by Lazada as their source. Check out our article on [How to broadcast](/v1/docs/broadcasting-overview) for more details. Only available for the Advanced subscription plan and higher.

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/lazada-view-send-message-en.png)

- How it looks like in your Lazada pipeline:

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/lazada-pipeline-en1.png)

### Order-based funnels

When a customer places an order:

- A deal is created in Kommo, named after the order number
- The stage updates automatically based on status:

**- Awaiting payment** → unpaid orders

**- Awaiting shipment** → non-delivered orders

**- Delivered** → completed orders

**- Closed - Lost** → canceled orders
- To close a successful deal manually in Kommo reports, move it to **Closed - Won**
- You can open the transaction card to see customer details, payment method, and delivery type
- Under the Products tab, you’ll see all items in the order

![](https://cdn.document360.io/56933ead-06fc-4574-95de-8fa458a5db1d/Images/Documentation/kommo-received-text-en1.png)

If you need more help with setup or troubleshooting, feel free to reach out to our support chat or contact us via [WhatsApp](https://api.whatsapp.com/send/?phone=14159141403&text&type=phone_number&app_absent=0). You can also [hire a Kommo partner](https://www.kommo.com/partners/) to do all the hard work for you.

Not a user yet? [Sign up for our 14-day free trial](https://www.kommo.com/product-overview/) or book a [free live demo](https://calendly.com/kommo-sales/demo?month=2022-10).